IZEAFest Opening Keynote by Craig Murphy?

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Ted Murphy’s keynote started off with a fantastic spoofing of himself (video, below), followed by fantastic content in his presentation.

Ted focused on five primary points in his presentation.

• Promise
• Identity
• Contribution
• Promotion
• Monetization

I won’t bore you with all the details (even though I wasn’t bored for a single second during the presentation), but I’ll give you a few of my take-aways.

• What words come to mind when you want to describe your personal brand?  Keywords provide the framework for your brand
• USE PROFESSIONALS! — you cannot take a professional photo of yourself, just because you own Photoshop, doesn’t mean you can design anything, and avoid a standard blog template
• Be the embodiment of your brand — are you quiet online?  Be quiet, offline.  Are you a jerk, online?  Be an even bigger jerk, offline.  Either way, keep it consistent.
• Contribute!  Give back!  This will help people learn who you are, what you love and care about and you will become associated with that cause and help others in the process!
• View your personal brand as a business!
• You must C0-Or-Di-Nate!  — Your brand must reach across all platforms — if I’m “The Real Tim Jones” here, then I need to be “The Real Tim Jones” everywhere.  (This could mean a lot of work with changing over Google accounts and so on, but it really needs to be done).
• Do something! — swag, speak, attend events — Differentiate yourself!

Now, for the best part of the keynote!

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