New Business Card
Welcome back!
A couple weeks ago, I talked about expanding your brand and mentioned unique business cards. Needing to update mine, anyway, I went ahead and ordered some new business cards.
Granted, many people probably have a card similar to this one, but it’s unique enough that it catches people off-guard when you hand them out. I’ve had people actually hand it back to me, thinking it wasn’t my business card, but just a name-tag! When they realize their error, they are immediately struck by the card’s uniqueness and I guarantee it won’t be shuffled away with the rest of the cards they recieve.
I still want to push the envelope and create much more unique cards, but this is a start. You’ll also notice that, rather than a physical address, I opted for my Twitter username. With Twitter addresses almost surpassing email addresses as a primary contact form, I thought it was important to have that information on the card.
You may also consider adding your Facebook profile or fan page to the card, as well. eBayers could add their store, your MySpace page, your RSS feed address, and so on. Don’t just think about creating a unique-looking card, think about the uniqueness of the information you’re providing on the card. Are you maximizing potential contact points and network growth opportunities?
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